About Us

A mother daughter duo. One a Boomer, the other a Gen Z, digital native.

Two generations, two complementary backgrounds, one shared passion for fashion.

After years of experience in the industry, Emanuela in sales, Guia in communications and publishing, they decided to merge their visions and create a joint project.

This is how MaGu was born: a carefully curated archive, shaped by a personal and thoughtful search. Each piece is selected from travels, at flea markets, or sourced from the wardrobes of friends, muses, and even perfect strangers who want to give their garments a new life.